I WON’T promise you a deluge of blog hits and increased traffic. But you should find something advantageous for your website here. So, what’s the idea? Well, most if not all blogs have some images on them. Not many people pay attention to what those images are named.
ybgwerkf7yw8rgy7gigr.jpg < You’ve seen nonsense strings of characters that form the ‘name’ of an image. Search engines can’t use that and nobody will find your post through the image. And certainly no one but a cat (or several) on a keyboard will type ‘ybgwerkf7yw8rgy7gigr’ into Google.
boat46547.png < A little more specific, but the name is so generic with more needless numbers, that it’s very low in searchability, therefore low in ranking.
lionsofthesavannah.jpg < Now you’re getting somewhere. Much more specific. Still room for improvement. For reasons known to computer coders, search engines like Google and Bing prefer hyphenated word strings; lions-of-the-savanah.jpg
So what’s missing from the above image name? If your website is WildlifePhotos.com for example, then add that in to the string: lions-of-the-savannah-wildlife-photos. That way the image is more likely to be found AND you’ve left a footprint relating to your website which can lead to clicks just from a search engine image search.
Additionally: i. Keep in mind filler words like, ‘and’, ‘the’, should be kept to a minimum in your image descriptions. The more specific the description the better. ii. Adding a caption to an image can also increase ranking, although not always practical.
Thinking of all those pictures you didn’t give a valid label to? Renaming your old images is easy, just right click and select ‘rename’.